GeoIQ vs HubSpot AEO Grader: which one actually tells you about AI visibility?
Written by the GeoIQ team. Check HubSpot's website for the latest features - their AEO Grader is updated regularly.
HubSpot AEO Grader checks whether your website is technically ready for AI. GeoIQ checks whether AI platforms actually mention your brand. Both are useful - they answer different questions.
What HubSpot AEO Grader Does
HubSpot's AEO Grader is a free on-page analysis tool. You enter your domain, and it evaluates technical signals like:
- Content structure (headings, paragraph length, FAQ format)
- Schema markup (is Organization, Article, or FAQ schema present?)
- Page speed and Core Web Vitals
- Whether your content is formatted for AI extraction
- robots.txt and crawlability for AI bots
It is a useful starting point for understanding technical AI readiness. But it does not tell you whether ChatGPT knows your brand, whether Perplexity cites you in answers, or how you compare against competitors in actual AI responses.
What GeoIQ Does
GeoIQ tests your brand against live AI platforms. When you run a GeoIQ audit:
- GeoIQ queries ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Overview with real prompts about your category
- It checks whether your brand is named, described accurately, and recommended
- It identifies which competitors are cited instead of you - and for which queries
- It combines live AI results with on-page technical signals to produce a 0-100 AI visibility score
- It generates a prioritized fix roadmap specific to your brand's gaps
Feature comparison
| Feature | GeoIQ | HubSpot AEO Grader |
|---|---|---|
| Tests live AI platforms | Yes - 6 platforms | No |
| On-page technical analysis | Yes | Yes |
| AI visibility score (0-100) | Yes | Different format |
| Competitor citation analysis | Yes | No |
| Historical score tracking | Yes (paid plans) | No |
| Fix roadmap with priorities | Yes | General recommendations |
| Schema markup check | Yes | Yes |
| robots.txt / llms.txt check | Yes | Partial |
| Free to use | Yes - 2 audits/day | Yes |
| No signup required | Yes | Yes |
| Monitoring over time | Yes (paid plans) | No |
Which Tool to Use
Start with HubSpot AEO Grader if you want a quick technical checklist of on-page AI readiness issues. It takes 30 seconds and gives you a clear list of technical fixes to make.
Use GeoIQ to find out whether those fixes are actually working - and whether AI platforms are citing your brand. The AEO Grader tells you about inputs; GeoIQ tells you about outcomes.
Most teams use both: HubSpot AEO Grader as a technical audit checklist, GeoIQ as the ongoing measurement of actual AI visibility. They complement each other.
The Limitation of Technical-Only Audits
A brand can have perfect schema markup, fast page speed, and a well-structured llms.txt - and still not appear in ChatGPT recommendations. Technical signals matter, but AI visibility is also driven by entity authority, citation history, and brand mention volume across third-party sources. These are not things a technical audit can measure.
GeoIQ measures the outcome directly: does your brand appear in AI answers? If not, what is actually causing the gap?
Check your actual AI visibility score
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